bot.com

Toronto, Ontario

At the Toronto Region Board of Trade, Canada’s largest Chamber of Commerce, Eric performed the following in his role as Content Strategy & Web Manager:

• Managed the Board’s main website, as well as microsites, e-commerce platforms, and digital/social marketing
• Completed a website redesign and upgrade using SharePoint, DotNetNuke, and an MS-CRM database integration, leading to an 18% increase in online usage
• Performed digital marketing for email newsletters, product and event outreach; oversaw delivery of 1.4 million emails annually
• Implemented website content governance, content strategy, and website style guides
• Created graphic design elements for website, digital marketing, and digital display signage